How Cool Brands Stay Hot

Branding to Generations Y and Z

Business & Finance, Marketing & Sales, Research, Advertising & Promotion
Cover of the book How Cool Brands Stay Hot by Joeri Van Den Bergh, Mattias Behrer, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joeri Van Den Bergh, Mattias Behrer ISBN: 9780749477219
Publisher: Kogan Page Publication: April 3, 2016
Imprint: Kogan Page Language: English
Author: Joeri Van Den Bergh, Mattias Behrer
ISBN: 9780749477219
Publisher: Kogan Page
Publication: April 3, 2016
Imprint: Kogan Page
Language: English

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact.

Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact.

Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

More books from Kogan Page

Cover of the book A Guide to Non-Cash Reward by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Lowe's Transport Manager's and Operator's Handbook 2019 by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Selling Your Value Proposition by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Starting a Successful Business by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Customer Experience Branding by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Psychometrics in Coaching by Joeri Van Den Bergh, Mattias Behrer
Cover of the book The Experiential Learning Toolkit by Joeri Van Den Bergh, Mattias Behrer
Cover of the book International Human Resource Management by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Selling to Win by Joeri Van Den Bergh, Mattias Behrer
Cover of the book 28 Business Thinkers Who Changed the World by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Building Digital Culture by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Practical Enterprise Risk Management by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Leading Digital Strategy by Joeri Van Den Bergh, Mattias Behrer
Cover of the book Develop Your Nlp Skills by Joeri Van Den Bergh, Mattias Behrer
Cover of the book How the Stock Market Works by Joeri Van Den Bergh, Mattias Behrer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy