How important is a favourable Corporate Image prior to a Crisis?

Business & Finance
Cover of the book How important is a favourable Corporate Image prior to a Crisis? by Viviane Glanz, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Viviane Glanz ISBN: 9783638540827
Publisher: GRIN Publishing Publication: September 3, 2006
Imprint: GRIN Publishing Language: English
Author: Viviane Glanz
ISBN: 9783638540827
Publisher: GRIN Publishing
Publication: September 3, 2006
Imprint: GRIN Publishing
Language: English

Bachelor Thesis from the year 2006 in the subject Business economics - General, grade: 2,1, University of Lincoln, 101 entries in the bibliography, language: English, abstract: The purpose of this dissertation is to find out whether a favourable corporate image is important prior to a PR-crisis. This question is also being applied to Merck & Co. Inc., a pharmaceutical company in the U.S. which is currently having its VIOXX-crisis, while researching if their favourable corporate image is helping them to overcome the crisis faster. Furthermore an employee of Merck KGaA in Germany was interviewed, with the intention to find out whether the company has been influenced by the VIOXX-crisis since they are related through their names. The methodology is a critical review of the literature, in addition to the description of how to put together, employ and analyse an interview and a questionnaire, which was distributed to 180 students in England and Germany. The findings are comprised of the comparison of the results of the questionnaires and the answers of the interview with the literature. The favourable corporate image proves to be important prior to a crisis and a good relationship with the media should be built by the organisations in order to diminish the risk of moral panic. Referring to Merck & Co., Inc., their favourable corporate image and good relationship with the media give them a strong potential to overcome the crisis. The method had a limitation: the sample of the questionnaire are English and German students only and therefore do not represent the whole English and German population. The favourable corporate image and a good media management policy are valuable assets of a company, especially nowadays when bad news can be communicated rapidly by modern media tools, like the Internet.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2006 in the subject Business economics - General, grade: 2,1, University of Lincoln, 101 entries in the bibliography, language: English, abstract: The purpose of this dissertation is to find out whether a favourable corporate image is important prior to a PR-crisis. This question is also being applied to Merck & Co. Inc., a pharmaceutical company in the U.S. which is currently having its VIOXX-crisis, while researching if their favourable corporate image is helping them to overcome the crisis faster. Furthermore an employee of Merck KGaA in Germany was interviewed, with the intention to find out whether the company has been influenced by the VIOXX-crisis since they are related through their names. The methodology is a critical review of the literature, in addition to the description of how to put together, employ and analyse an interview and a questionnaire, which was distributed to 180 students in England and Germany. The findings are comprised of the comparison of the results of the questionnaires and the answers of the interview with the literature. The favourable corporate image proves to be important prior to a crisis and a good relationship with the media should be built by the organisations in order to diminish the risk of moral panic. Referring to Merck & Co., Inc., their favourable corporate image and good relationship with the media give them a strong potential to overcome the crisis. The method had a limitation: the sample of the questionnaire are English and German students only and therefore do not represent the whole English and German population. The favourable corporate image and a good media management policy are valuable assets of a company, especially nowadays when bad news can be communicated rapidly by modern media tools, like the Internet.

More books from GRIN Publishing

Cover of the book The dance world in New York by Viviane Glanz
Cover of the book 'Violent and Sly' - Negative stereotypes of Mexican-American men in the american media by Viviane Glanz
Cover of the book Netcare Management Analysis by Viviane Glanz
Cover of the book Piped Dreams Drinking Water for the Urban Poor: The Management of a Common-Pool Resource in Yogyakarta by Viviane Glanz
Cover of the book Symbolism in William Shakespeare's As You Like It by Viviane Glanz
Cover of the book A new genre hybrid? The BBC Television Show 'Ashes to Ashes' between serial and series by Viviane Glanz
Cover of the book Gender Expectations and Power Constellations in Robert Browning's 'My Last Duchess' by Viviane Glanz
Cover of the book Most organisations can only have a rhetorical commitment to Corporate Social Responsibility by Viviane Glanz
Cover of the book Does an enlargement of the European Union inhibit the party establishment of a European party system? Case study of Turkey by Viviane Glanz
Cover of the book The legal and moral legitimation of war in Shakespeare's 'Henry V' by Viviane Glanz
Cover of the book Business process outsourcing (BPO) strategy. A conceptual approach by Viviane Glanz
Cover of the book The Stigma of Severe Mental Illness to Male and Female Students of Psychology and MBA by Viviane Glanz
Cover of the book Transatlantic Trade and Investment Partnership. Side effects of an economic treaty on national security policy by Viviane Glanz
Cover of the book Siemens. Political, economical, socio-cultural, technological, environmental and legal analysis by Viviane Glanz
Cover of the book Word formation processes in English and German - a survey by Viviane Glanz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy