How multi-national companies can benefit from globalisation drivers

Business & Finance, Management & Leadership, Management
Cover of the book How multi-national companies can benefit from globalisation drivers by Marcus Matthias Keupp, GRIN Publishing
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Author: Marcus Matthias Keupp ISBN: 9783638149136
Publisher: GRIN Publishing Publication: October 22, 2002
Imprint: GRIN Publishing Language: English
Author: Marcus Matthias Keupp
ISBN: 9783638149136
Publisher: GRIN Publishing
Publication: October 22, 2002
Imprint: GRIN Publishing
Language: English

Essay from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Warwick (Warwick Business School), 5 entries in the bibliography, language: English, abstract: This essay describes global drivers leading to the increased emergence of strategic alliances (SAs) and cross-border joint-ventures (JVs) and implied potential benefits for multinational firms (MNEs). Applying Yip's framework1 (viz. appendix), drivers and benefits are analysed. It will be shown that importance of drivers and likelihood benefits hinge upon the MNE and its industry and determine its engagement in SAs and JVs.

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Essay from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Warwick (Warwick Business School), 5 entries in the bibliography, language: English, abstract: This essay describes global drivers leading to the increased emergence of strategic alliances (SAs) and cross-border joint-ventures (JVs) and implied potential benefits for multinational firms (MNEs). Applying Yip's framework1 (viz. appendix), drivers and benefits are analysed. It will be shown that importance of drivers and likelihood benefits hinge upon the MNE and its industry and determine its engagement in SAs and JVs.

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