| Author: | Luke Williams | ISBN: | 9780132697996 |
| Publisher: | Pearson Education | Publication: | December 15, 2010 |
| Imprint: | FT Press | Language: | English |
| Author: | Luke Williams |
| ISBN: | 9780132697996 |
| Publisher: | Pearson Education |
| Publication: | December 15, 2010 |
| Imprint: | FT Press |
| Language: | English |
This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Where revolutionary innovations begin: How to create your own “unreasonable provocation.”
It starts with a wild question: In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”
This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Where revolutionary innovations begin: How to create your own “unreasonable provocation.”
It starts with a wild question: In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”
