How to Create Demand for Your Service: Limit the Supply and the Value Goes Up

Business & Finance
Cover of the book How to Create Demand for Your Service: Limit the Supply and the Value Goes Up by Bob Oros, Lulu.com
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Author: Bob Oros ISBN: 9781387171712
Publisher: Lulu.com Publication: August 22, 2017
Imprint: Lulu.com Language: English
Author: Bob Oros
ISBN: 9781387171712
Publisher: Lulu.com
Publication: August 22, 2017
Imprint: Lulu.com
Language: English

If there is an unlimited supply your product becomes a commodity. Limit the supply, the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn’t expand his seating, he said that waiting in line was part of the mystique of eating at his establishment and if that changed, he might lose business. If people think a place is worth waiting in line for, it must be great.

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If there is an unlimited supply your product becomes a commodity. Limit the supply, the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn’t expand his seating, he said that waiting in line was part of the mystique of eating at his establishment and if that changed, he might lose business. If people think a place is worth waiting in line for, it must be great.

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