How to Generate Effective Press Releases for Social Networks

Business & Finance, Marketing & Sales, Public Relations
Cover of the book How to Generate Effective Press Releases for Social Networks by Brian Solis, Deirdre K. Breakenridge, Pearson Education
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Author: Brian Solis, Deirdre K. Breakenridge ISBN: 9780131377776
Publisher: Pearson Education Publication: January 12, 2010
Imprint: FT Press Language: English
Author: Brian Solis, Deirdre K. Breakenridge
ISBN: 9780131377776
Publisher: Pearson Education
Publication: January 12, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Social media releases: what they are, what they aren’t, and how to make the most of them.

 

PR’s latest “new shiny object” is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski’s call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Social media releases: what they are, what they aren’t, and how to make the most of them.

 

PR’s latest “new shiny object” is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski’s call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.

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