How to Measure Customer Satisfaction

Business & Finance, Marketing & Sales, Customer Service
Cover of the book How to Measure Customer Satisfaction by Nigel Hill, John Brierley, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nigel Hill, John Brierley ISBN: 9781351930048
Publisher: Taylor and Francis Publication: July 5, 2017
Imprint: Routledge Language: English
Author: Nigel Hill, John Brierley
ISBN: 9781351930048
Publisher: Taylor and Francis
Publication: July 5, 2017
Imprint: Routledge
Language: English

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!

More books from Taylor and Francis

Cover of the book Fiscal Policy and the Natural Resources Curse by Nigel Hill, John Brierley
Cover of the book Multicultural Behavior and Global Business Environments by Nigel Hill, John Brierley
Cover of the book Writing on the Southern Front by Nigel Hill, John Brierley
Cover of the book Services Marketing Management by Nigel Hill, John Brierley
Cover of the book United Kingdom? (Routledge Revivals) by Nigel Hill, John Brierley
Cover of the book Education with Character by Nigel Hill, John Brierley
Cover of the book America's Second Civil War by Nigel Hill, John Brierley
Cover of the book Industrial Relations and European Integration by Nigel Hill, John Brierley
Cover of the book Recent Developments in Job Analysis by Nigel Hill, John Brierley
Cover of the book The Custody Evaluation Handbook by Nigel Hill, John Brierley
Cover of the book The Philosophy of Horror by Nigel Hill, John Brierley
Cover of the book The State and Ethnic Politics in SouthEast Asia by Nigel Hill, John Brierley
Cover of the book Making Progress in English by Nigel Hill, John Brierley
Cover of the book Neon Metropolis by Nigel Hill, John Brierley
Cover of the book Business Continuity Management by Nigel Hill, John Brierley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy