How to Say it: Creating Complete Customer Satisfaction

Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales a nd Service

Business & Finance, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Skills, Sales & Selling
Cover of the book How to Say it: Creating Complete Customer Satisfaction by Jack Griffin, Penguin Publishing Group
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Author: Jack Griffin ISBN: 9781101623688
Publisher: Penguin Publishing Group Publication: March 5, 2013
Imprint: Prentice Hall Press Language: English
Author: Jack Griffin
ISBN: 9781101623688
Publisher: Penguin Publishing Group
Publication: March 5, 2013
Imprint: Prentice Hall Press
Language: English

A guide to effectively communicating with customers to create lasting—and repeat—business relationships.

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.

Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

  • Speak the language of Yes by asking the right questions
  • Get referrals through established customers
  • Offer value through solutions, satisfaction, and trust
  • Anticipate and preempt objections
  • Own a problem by owning the solution
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A guide to effectively communicating with customers to create lasting—and repeat—business relationships.

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.

Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

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