How to Say It: Marketing with New Media

A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
Cover of the book How to Say It: Marketing with New Media by Lena Claxton, Alison Woo, Penguin Publishing Group
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Author: Lena Claxton, Alison Woo ISBN: 9781101163375
Publisher: Penguin Publishing Group Publication: September 2, 2008
Imprint: Prentice Hall Press Language: English
Author: Lena Claxton, Alison Woo
ISBN: 9781101163375
Publisher: Penguin Publishing Group
Publication: September 2, 2008
Imprint: Prentice Hall Press
Language: English

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

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