How to Start a Magazine
And Publish It Profitably
Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | James B. Kobak | ISBN: | 9781590771792 |
| Publisher: | M. Evans & Company | Publication: | November 25, 2002 |
| Imprint: | M. Evans & Company | Language: | English |
| Author: | James B. Kobak |
| ISBN: | 9781590771792 |
| Publisher: | M. Evans & Company |
| Publication: | November 25, 2002 |
| Imprint: | M. Evans & Company |
| Language: | English |
Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
