How To Write a Marketing Plan for Health Care Organizations

Nonfiction, Health & Well Being, Medical, Business & Finance
Cover of the book How To Write a Marketing Plan for Health Care Organizations by William Winston, Taylor and Francis
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Author: William Winston ISBN: 9781136550874
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: William Winston
ISBN: 9781136550874
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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