Hungry Start-up Strategy

Creating New Ventures with Limited Resources and Unlimited Vision

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Hungry Start-up Strategy by Peter S. Cohan, Berrett-Koehler Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter S. Cohan ISBN: 9781609945305
Publisher: Berrett-Koehler Publishers Publication: November 5, 2012
Imprint: Berrett-Koehler Publishers Language: English
Author: Peter S. Cohan
ISBN: 9781609945305
Publisher: Berrett-Koehler Publishers
Publication: November 5, 2012
Imprint: Berrett-Koehler Publishers
Language: English

Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it’s something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture’s direction. For years, students have told Cohan that the seminal business strategy guide, Michael Porter’s Competitive Strategy, was too big-company focused. So Cohan—who once worked with Porter—has written the first business strategy book to address start-ups’ very different challenges. Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goals—and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they’ll starve to death. For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it’s something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture’s direction. For years, students have told Cohan that the seminal business strategy guide, Michael Porter’s Competitive Strategy, was too big-company focused. So Cohan—who once worked with Porter—has written the first business strategy book to address start-ups’ very different challenges. Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goals—and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they’ll starve to death. For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.

More books from Berrett-Koehler Publishers

Cover of the book Good Company by Peter S. Cohan
Cover of the book The Project Manager's Guide to Making Successful Decisions by Peter S. Cohan
Cover of the book Getting Things Done When You Are Not In Charge by Peter S. Cohan
Cover of the book Maximizing Project Value by Peter S. Cohan
Cover of the book Get There Early by Peter S. Cohan
Cover of the book The New SuperLeadership by Peter S. Cohan
Cover of the book Claiming Your Place at the Fire by Peter S. Cohan
Cover of the book Federal Construction Contracting Made Easy by Peter S. Cohan
Cover of the book Be the Boss Everyone Wants to Work For by Peter S. Cohan
Cover of the book The Answer to How Is Yes by Peter S. Cohan
Cover of the book Gangs of America by Peter S. Cohan
Cover of the book You're Addicted to You by Peter S. Cohan
Cover of the book Anytime Coaching by Peter S. Cohan
Cover of the book Managing Project Quality by Peter S. Cohan
Cover of the book The Complete Guide to Government Contract Types by Peter S. Cohan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy