Hyundai Way: Hyundai Speed

Nonfiction, Reference & Language, Transportation, Automotive, History, Domestic, Business & Finance, Business Reference
Cover of the book Hyundai Way: Hyundai Speed by Don Southerton, Don Southerton
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Don Southerton ISBN: 9781495968723
Publisher: Don Southerton Publication: March 4, 2014
Imprint: Smashwords Edition Language: English
Author: Don Southerton
ISBN: 9781495968723
Publisher: Don Southerton
Publication: March 4, 2014
Imprint: Smashwords Edition
Language: English

In the wake of the recent accomplishments of the Hyundai Motor Group and respectively the Hyundai Motor and Kia Motors brands a question is often raised, “What makes Hyundai so successful?”

I tackle this question from a cultural perspective, leaving aspects of such as sustainable production networks, ever changing consumer appeal and brand image staying power for my colleagues in the industry. My objective for Hyundai Way: Hyundai Speed is simply to share insights into the Hyundai Motor Group—a unique inside view of a unique corporate culture.

In addition to the growing number of Hyundai and Kia Motors enthusiasts wishing to learn more about the carmaker, I see several target audiences for the book. First for the global teams working for the Hyundai Motor Group and its affiliates, Hyundai Way: Hyundai Speed will build upon their current experiences, while providing new understandings.

A second audience is for firms and vendors providing services or products to the Hyundai Motor Group. This book will be beneficial in strengthening and maintaining the relationship.

A third readership is for companies with significant Korea-based business. Although specifically the book offers insights into the Hyundai Motor, the broader content and insights can apply to many Korean firms in sectors outside automotive.

About the author
With over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and QSR/ food sectors to New Urbanism and Green technology.

Building on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.

Southerton also extensively writes and provides commentary to the media on modern Korean business culture and its impact on global organizations. This is the author’s thirteenth publication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the wake of the recent accomplishments of the Hyundai Motor Group and respectively the Hyundai Motor and Kia Motors brands a question is often raised, “What makes Hyundai so successful?”

I tackle this question from a cultural perspective, leaving aspects of such as sustainable production networks, ever changing consumer appeal and brand image staying power for my colleagues in the industry. My objective for Hyundai Way: Hyundai Speed is simply to share insights into the Hyundai Motor Group—a unique inside view of a unique corporate culture.

In addition to the growing number of Hyundai and Kia Motors enthusiasts wishing to learn more about the carmaker, I see several target audiences for the book. First for the global teams working for the Hyundai Motor Group and its affiliates, Hyundai Way: Hyundai Speed will build upon their current experiences, while providing new understandings.

A second audience is for firms and vendors providing services or products to the Hyundai Motor Group. This book will be beneficial in strengthening and maintaining the relationship.

A third readership is for companies with significant Korea-based business. Although specifically the book offers insights into the Hyundai Motor, the broader content and insights can apply to many Korean firms in sectors outside automotive.

About the author
With over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and QSR/ food sectors to New Urbanism and Green technology.

Building on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.

Southerton also extensively writes and provides commentary to the media on modern Korean business culture and its impact on global organizations. This is the author’s thirteenth publication.

More books from Business Reference

Cover of the book Dividend Investing Explained In Less Than 45 Pages by Don Southerton
Cover of the book Key Facts on Yemen by Don Southerton
Cover of the book Die Relevanz der «Business Judgement Rule» (§ 93 Abs. 1 S. 2 AktG) fuer die Vorstandsuntreue by Don Southerton
Cover of the book The Fast Track 50: The Get-Ahead Guide for Temporary Employees by Don Southerton
Cover of the book How to Become a Diamond Blender by Don Southerton
Cover of the book International Security Programs Benchmark Report by Don Southerton
Cover of the book HSBC 209 Success Secrets - 209 Most Asked Questions On HSBC - What You Need To Know by Don Southerton
Cover of the book Multi Channel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by Don Southerton
Cover of the book Créer sa boîte pour les Nuls, 3ème édition by Don Southerton
Cover of the book Corporate Governance in Banking by Don Southerton
Cover of the book La vaca púrpura by Don Southerton
Cover of the book Sachliche und rechtliche Prüfung von Eingangsrechnungen der Frachtführer anhand von Transportberichten und Warenbewegungen (Unterweisung Industriekaufmann /-frau) by Don Southerton
Cover of the book The Big Book of Business Quotations by Don Southerton
Cover of the book How to Become a Seamless-tube Roller by Don Southerton
Cover of the book Search: Theory and Practice in Journalism Online by Don Southerton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy