IBM and the business ethics

Business & Finance, Business Reference, Business Ethics
Cover of the book IBM and the business ethics by Aleksander Szymanski, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Aleksander Szymanski ISBN: 9783640888504
Publisher: GRIN Publishing Publication: April 8, 2011
Imprint: GRIN Publishing Language: English
Author: Aleksander Szymanski
ISBN: 9783640888504
Publisher: GRIN Publishing
Publication: April 8, 2011
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2003 in the subject Business economics - Business Ethics, Corporate Ethics, , language: English, abstract: In 1921 the Computing-Tabulating-Recording Co. changed the company's name to International Business Machines Corporation- IBM was born. Under the first president, Thomas J. Watson Sr., IBM increased significantly its business and reached net earnings of $ 2 million in 1924. The driving force of the company's success has always been an innovative product, which could make the business life easier. By doing so, electric typewriters have been introduced in the 1930s and remained the flagship product in the next ten years. After the World War II IBM kept its innovation focus, as well, producing, for instance, the first data storage devices (hard disk), which soon became the industry standard. Since the 1960s the company has switched its strategy more to the mainframe production and developed a product named 'System/360', a network of small and large computers, which could be used by all companies regardless of their industry. Because of the emphasis on central computer stations, IBM received the nickname 'Big Blue' during this time. Finally, in the 1981, the first IBM PC was introduced, which was a breakthrough in the electronics business. Big Blue was always and continues to be a pioneer in the electronic business and consequently dominates the market, although competition in this industry became fierce. Besides, not only IBM's products have been always innovative but also its management strategy - the employee focus, the environmental concern, or the philanthropic activities. This mixture of the achievement and the employee/environment orientation allowed the company to persist in business for over 80 years.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2003 in the subject Business economics - Business Ethics, Corporate Ethics, , language: English, abstract: In 1921 the Computing-Tabulating-Recording Co. changed the company's name to International Business Machines Corporation- IBM was born. Under the first president, Thomas J. Watson Sr., IBM increased significantly its business and reached net earnings of $ 2 million in 1924. The driving force of the company's success has always been an innovative product, which could make the business life easier. By doing so, electric typewriters have been introduced in the 1930s and remained the flagship product in the next ten years. After the World War II IBM kept its innovation focus, as well, producing, for instance, the first data storage devices (hard disk), which soon became the industry standard. Since the 1960s the company has switched its strategy more to the mainframe production and developed a product named 'System/360', a network of small and large computers, which could be used by all companies regardless of their industry. Because of the emphasis on central computer stations, IBM received the nickname 'Big Blue' during this time. Finally, in the 1981, the first IBM PC was introduced, which was a breakthrough in the electronics business. Big Blue was always and continues to be a pioneer in the electronic business and consequently dominates the market, although competition in this industry became fierce. Besides, not only IBM's products have been always innovative but also its management strategy - the employee focus, the environmental concern, or the philanthropic activities. This mixture of the achievement and the employee/environment orientation allowed the company to persist in business for over 80 years.

More books from GRIN Publishing

Cover of the book Analysis of the Investment Banking Industry: Lazard - Citigroup by Aleksander Szymanski
Cover of the book The problems of international auditing harmonisation by Aleksander Szymanski
Cover of the book Collaborative Planning, Forecasting, and Replenishment (CPFR) by Aleksander Szymanski
Cover of the book Edgar Allan Poe's Literary Theory and its Application in 'The Fall of the House of Usher' by Aleksander Szymanski
Cover of the book The Success of Amiri Baraka's Play Dutchman by Aleksander Szymanski
Cover of the book Cultural Awakening and World Peace by Aleksander Szymanski
Cover of the book The Construction of Femininity in Shakespeare's 'Titus Andronicus' by Aleksander Szymanski
Cover of the book What makes Berlin a so-called 'world' city? by Aleksander Szymanski
Cover of the book The expressionistic style and the theatricality in Stanley Kubrick's A Clockwork Orange (1971) by Aleksander Szymanski
Cover of the book The Status Quo of E-Commerce. A Theoretical and Practical Approach to Consumer-Bahaviour in E-Commerce by Aleksander Szymanski
Cover of the book Beyond Archangel - The Archangel Theme in Mary Shelley's Frankenstein by Aleksander Szymanski
Cover of the book Ford and Relationships by Aleksander Szymanski
Cover of the book 'Blade Runner' and Film Education: Didactic Possibilities of Teaching Film Literacy in the TEFL Classroom by Aleksander Szymanski
Cover of the book COIN & Culture: Cross-Cultural Skills for Mission Effectiveness and Excellence by Aleksander Szymanski
Cover of the book 'Yahoo!' - A case study about brand valuation by Aleksander Szymanski
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy