Ice Cream Social

The Struggle for the Soul of Ben & Jerry's

Business & Finance, Business Reference, Corporate History, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Ice Cream Social by Brad Edmondson, Berrett-Koehler Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brad Edmondson ISBN: 9781609948153
Publisher: Berrett-Koehler Publishers Publication: January 6, 2014
Imprint: Berrett-Koehler Publishers Language: English
Author: Brad Edmondson
ISBN: 9781609948153
Publisher: Berrett-Koehler Publishers
Publication: January 6, 2014
Imprint: Berrett-Koehler Publishers
Language: English

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.

More books from Berrett-Koehler Publishers

Cover of the book Dreamcrafting by Brad Edmondson
Cover of the book The Art of Insight by Brad Edmondson
Cover of the book Why Motivating People Doesn't Work . . . and What Does by Brad Edmondson
Cover of the book The Art of Community by Brad Edmondson
Cover of the book True North Groups by Brad Edmondson
Cover of the book Shakti Leadership by Brad Edmondson
Cover of the book Rebuilding Trust in the Workplace by Brad Edmondson
Cover of the book Get Paid More and Promoted Faster by Brad Edmondson
Cover of the book Working at Warp Speed by Brad Edmondson
Cover of the book The Sisters Are Alright by Brad Edmondson
Cover of the book Scenario Planning in Organizations by Brad Edmondson
Cover of the book Appreciative Inquiry by Brad Edmondson
Cover of the book The Shift by Brad Edmondson
Cover of the book Great Lessons in Project Management by Brad Edmondson
Cover of the book The Five Commitments of a Leader by Brad Edmondson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy