Identifying organisational strategy

Porter's approach

Business & Finance
Cover of the book Identifying organisational strategy by Barbara Bilyk, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barbara Bilyk ISBN: 9783640463916
Publisher: GRIN Publishing Publication: November 2, 2009
Imprint: GRIN Publishing Language: English
Author: Barbara Bilyk
ISBN: 9783640463916
Publisher: GRIN Publishing
Publication: November 2, 2009
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2009 in the subject Business economics - General, grade: Distinction, Swinburne University of Technology, Melbourne, language: English, abstract: Globalisation and fast technological change lead to an intense competitive pressure on markets in general. In order to achieve above-average returns within this dynamic environment it is essential for a firm to maintin its competitive position and its ability to compete on the long run (Hanson et. al 2008, p. 7). Therefore, competitive business-level strategies combine specific actions and organisational desgins which are aimed at outperforming competitors (Hunger & Wheelen 2003, p. 77). Since a firm's value chain and all other activities are set up according to the chosen strategy, the choice and formulation of a strategy is of fundamental importance (Hanson et. al 2008, p. 112). Porter's five forces as well as the generic strategies are one of the major contributions in that context. Accordingly, this essay examines Porter's concepts in the following order: firstly Porter's approach of competitive advantage strategy is explained, secondly, an evaluatiation of different arguments for and against Porter's ideas follows. Thirdly, a critical appraisal of why this approach is better or worse than competing theories is given. Finally, the approach is applicated to the real-life example 'Cochlear'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2009 in the subject Business economics - General, grade: Distinction, Swinburne University of Technology, Melbourne, language: English, abstract: Globalisation and fast technological change lead to an intense competitive pressure on markets in general. In order to achieve above-average returns within this dynamic environment it is essential for a firm to maintin its competitive position and its ability to compete on the long run (Hanson et. al 2008, p. 7). Therefore, competitive business-level strategies combine specific actions and organisational desgins which are aimed at outperforming competitors (Hunger & Wheelen 2003, p. 77). Since a firm's value chain and all other activities are set up according to the chosen strategy, the choice and formulation of a strategy is of fundamental importance (Hanson et. al 2008, p. 112). Porter's five forces as well as the generic strategies are one of the major contributions in that context. Accordingly, this essay examines Porter's concepts in the following order: firstly Porter's approach of competitive advantage strategy is explained, secondly, an evaluatiation of different arguments for and against Porter's ideas follows. Thirdly, a critical appraisal of why this approach is better or worse than competing theories is given. Finally, the approach is applicated to the real-life example 'Cochlear'.

More books from GRIN Publishing

Cover of the book Examine the representation of the relationship between language and power inSouth African Literature by Barbara Bilyk
Cover of the book Political Economy of the global media business: Why corporate interests shape the news by Barbara Bilyk
Cover of the book Post-Communist Transition - Theory in political transition by Barbara Bilyk
Cover of the book 'Take Pity' by Bernard Malamud by Barbara Bilyk
Cover of the book Who is an intellectual What should the role of intellectuals be in society? by Barbara Bilyk
Cover of the book Treatment of Class in 'A Fringe of Leaves' and 'The Conversations at Curlow Creek' by Barbara Bilyk
Cover of the book Franchising als Vertriebsform by Barbara Bilyk
Cover of the book When disaster strikes... A guideline to business continuity awareness by Barbara Bilyk
Cover of the book Opportunities and Risks in India and China by Barbara Bilyk
Cover of the book Cockney and Estuary English. A comparison by Barbara Bilyk
Cover of the book Filmmusikanalyse/-protokoll zu '23 Nichts ist so wie es scheint' by Barbara Bilyk
Cover of the book Civil-military cooperation as a vital part in the stabilization-process in Afghanistan by Barbara Bilyk
Cover of the book The origins and evolution of human language by Barbara Bilyk
Cover of the book Baroness Elsa von Freytag-Loringhoven: Her Life, Art and Postion in New York Dada by Barbara Bilyk
Cover of the book 'Rabbit Proof Fence'. The Trauma of the Stolen Generations by Barbara Bilyk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy