Identity, Diversity, and Africa's Markets

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Identity, Diversity, and Africa's Markets by Vijay Mahajan, Pearson Education
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Author: Vijay Mahajan ISBN: 9780132476379
Publisher: Pearson Education Publication: November 2, 2009
Imprint: FT Press Language: English
Author: Vijay Mahajan
ISBN: 9780132476379
Publisher: Pearson Education
Publication: November 2, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

 

Africa’s tremendous diversity--and how it affects your business strategies and operations.

 

While recognizing that markets across Africa have much in common, we cannot gloss over their differences. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans’ sense of national identity at their peril.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

 

Africa’s tremendous diversity--and how it affects your business strategies and operations.

 

While recognizing that markets across Africa have much in common, we cannot gloss over their differences. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans’ sense of national identity at their peril.

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