Imagining Marketing

Art, Aesthetics and the Avant-Garde

Business & Finance, Marketing & Sales
Cover of the book Imagining Marketing by , Taylor and Francis
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Author: ISBN: 9781134565498
Publisher: Taylor and Francis Publication: February 1, 2001
Imprint: Routledge Language: English
Author:
ISBN: 9781134565498
Publisher: Taylor and Francis
Publication: February 1, 2001
Imprint: Routledge
Language: English

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

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