Impact of e-Commerce on Consumers and Small Firms

Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Impact of e-Commerce on Consumers and Small Firms by Salvatore Zappala, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Salvatore Zappala ISBN: 9781351155984
Publisher: Taylor and Francis Publication: November 30, 2017
Imprint: Routledge Language: English
Author: Salvatore Zappala
ISBN: 9781351155984
Publisher: Taylor and Francis
Publication: November 30, 2017
Imprint: Routledge
Language: English

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

More books from Taylor and Francis

Cover of the book Design for Transport by Salvatore Zappala
Cover of the book Testing Teachers by Salvatore Zappala
Cover of the book Teaching and Researching Speaking by Salvatore Zappala
Cover of the book Advanced Project Management by Salvatore Zappala
Cover of the book Asia-Europe Cooperation After the 1997-1998 Asian Turbulence by Salvatore Zappala
Cover of the book The Entertainment Functions of Television by Salvatore Zappala
Cover of the book International Climate Change Law and Policy by Salvatore Zappala
Cover of the book The Grand Titration by Salvatore Zappala
Cover of the book Overcoming Learning and Behaviour Difficulties by Salvatore Zappala
Cover of the book The Macroeconomics of Monetary Union by Salvatore Zappala
Cover of the book Developing Musicianship Through Aural Skills by Salvatore Zappala
Cover of the book Gardens and Human Agency in the Anthropocene by Salvatore Zappala
Cover of the book The Handbook of Cannabis Therapeutics by Salvatore Zappala
Cover of the book East Asian Law by Salvatore Zappala
Cover of the book Global Surveillance and Policing by Salvatore Zappala
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy