Improve Your Copywriting: Teach Yourself

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Editing & Proofreading
Cover of the book Improve Your Copywriting: Teach Yourself by Jonathan Gabay, Hodder & Stoughton
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Author: Jonathan Gabay ISBN: 9781444129465
Publisher: Hodder & Stoughton Publication: January 29, 2010
Imprint: Teach Yourself Language: English
Author: Jonathan Gabay
ISBN: 9781444129465
Publisher: Hodder & Stoughton
Publication: January 29, 2010
Imprint: Teach Yourself
Language: English

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.

From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:

- the internet

- radio and TV

- business-to-business

- public relations

- recruitment

- charities

- ...and many more!

Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.

NOT GOT MUCH TIME?

One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS

Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF

Tests in the book and online to keep track of your progress.

EXTEND YOUR KNOWLEDGE

Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting.

TRY THIS

Innovative exercises illustrate what you've learnt and how to use it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.

From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:

- the internet

- radio and TV

- business-to-business

- public relations

- recruitment

- charities

- ...and many more!

Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.

NOT GOT MUCH TIME?

One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS

Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF

Tests in the book and online to keep track of your progress.

EXTEND YOUR KNOWLEDGE

Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting.

TRY THIS

Innovative exercises illustrate what you've learnt and how to use it.

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