In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism by Jerry Kirkpatrick, Jerry Kirkpatrick
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Author: Jerry Kirkpatrick ISBN: 9781452452821
Publisher: Jerry Kirkpatrick Publication: August 13, 2010
Imprint: Smashwords Edition Language: English
Author: Jerry Kirkpatrick
ISBN: 9781452452821
Publisher: Jerry Kirkpatrick
Publication: August 13, 2010
Imprint: Smashwords Edition
Language: English

A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.

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