In search of beauty

Beiersdorf in the world of cosmetics and toiletries

Business & Finance, Marketing & Sales
Cover of the book In search of beauty by Jenny Haberer, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jenny Haberer ISBN: 9783640737222
Publisher: GRIN Publishing Publication: October 29, 2010
Imprint: GRIN Publishing Language: English
Author: Jenny Haberer
ISBN: 9783640737222
Publisher: GRIN Publishing
Publication: October 29, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: Whereas the consumer goods industries in developed countries are mature, sophisticated and price sensitive, in emerging economies they are just starting to blossom, offering enormous business opportunities. Only with the right strategy will companies be able to climb or stay on the bandwagon taking a ride upward on the growth path. In the cosmetics and toiletries industry the most promising markets for growth are China and Brazil. This study aims at assessing Beiersdorf's international marketing strategy, in particular their marketing mix for China and Brazil. Beiersdorf is a successful global player in the CT industry, particularly in the skin car and men's grooming category. Yet, the competition never sleeps.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: Whereas the consumer goods industries in developed countries are mature, sophisticated and price sensitive, in emerging economies they are just starting to blossom, offering enormous business opportunities. Only with the right strategy will companies be able to climb or stay on the bandwagon taking a ride upward on the growth path. In the cosmetics and toiletries industry the most promising markets for growth are China and Brazil. This study aims at assessing Beiersdorf's international marketing strategy, in particular their marketing mix for China and Brazil. Beiersdorf is a successful global player in the CT industry, particularly in the skin car and men's grooming category. Yet, the competition never sleeps.

More books from GRIN Publishing

Cover of the book Are M&A Advisors Value Drivers in the European Construction Industry? by Jenny Haberer
Cover of the book Voice-over narration in Desperate Housewives by Jenny Haberer
Cover of the book How to motivate Students to learn English by Jenny Haberer
Cover of the book Liberty clauses concerning deviation in charterparties - a concise overview by Jenny Haberer
Cover of the book Permission Marketing of Infomediaries in M-Commerce Advertising by Jenny Haberer
Cover of the book Risk Analysis and Assessment in Perishable Food Supply Chain by Jenny Haberer
Cover of the book Information Systems in Museums by Jenny Haberer
Cover of the book Angel... And Other Myths by Jenny Haberer
Cover of the book Adolescence, love and sex in James Joyce's short stories 'Araby' and 'An Encounter' by Jenny Haberer
Cover of the book John F. Kennedy and the New Frontier - The rhetoric and the political results by Jenny Haberer
Cover of the book Corporate Valuation of the E.ON AG by Jenny Haberer
Cover of the book Ursachen, Auswirkungen und eingeleitete Maßnahmen aus der weltweiten Finanz- und Wirtschaftskrise by Jenny Haberer
Cover of the book Influence Factors For Online Dating Profit by Jenny Haberer
Cover of the book Political Polling in the United States and Germany. A Comparison by Jenny Haberer
Cover of the book Influences on Women's Labour Market Participation by Jenny Haberer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy