India Means Business
How the elephant earned its stripes
Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | Kshama V. Kaushik, Kaushik Dutta | ISBN: | 9780199088515 |
| Publisher: | OUP India | Publication: | January 23, 2012 |
| Imprint: | OUP India | Language: | English |
| Author: | Kshama V. Kaushik, Kaushik Dutta |
| ISBN: | 9780199088515 |
| Publisher: | OUP India |
| Publication: | January 23, 2012 |
| Imprint: | OUP India |
| Language: | English |
Held to be the fourth largest economy by dint of its purchasing power, India is part of the G-20 major economies with significant influence on regional and global affairs. This book traces the evolution of business in India from the pre-British Raj days to look at the forces that have shaped Indian commerce and economy. From indigenous business and financial practices to the role of family business and state-owned public sector enterprises, the influence of global business on India, successful business practices of modern India, and the Indian story in modern times—the book presents a well-rounded picture of the country's position in the global business scenario. Looking at the sustainability of the Indian dream, the narrative is supported by case studies of organizations like ITC Limited, ICI India Limited, HCL Limited, and Ranbaxy Laboratories Limited.
Held to be the fourth largest economy by dint of its purchasing power, India is part of the G-20 major economies with significant influence on regional and global affairs. This book traces the evolution of business in India from the pre-British Raj days to look at the forces that have shaped Indian commerce and economy. From indigenous business and financial practices to the role of family business and state-owned public sector enterprises, the influence of global business on India, successful business practices of modern India, and the Indian story in modern times—the book presents a well-rounded picture of the country's position in the global business scenario. Looking at the sustainability of the Indian dream, the narrative is supported by case studies of organizations like ITC Limited, ICI India Limited, HCL Limited, and Ranbaxy Laboratories Limited.
