India Reloaded

Inside India’s Resurgent Consumer Market

Business & Finance, Economics, International Economics, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book India Reloaded by D. Sinha, Palgrave Macmillan UK
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Author: D. Sinha ISBN: 9781137367105
Publisher: Palgrave Macmillan UK Publication: March 21, 2016
Imprint: Palgrave Macmillan Language: English
Author: D. Sinha
ISBN: 9781137367105
Publisher: Palgrave Macmillan UK
Publication: March 21, 2016
Imprint: Palgrave Macmillan
Language: English

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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