Indian Youth in a Transforming World

Attitudes and Perceptions

Business & Finance, Marketing & Sales, Research, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Indian Youth in a Transforming World by , SAGE Publications
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Author: ISBN: 9789352801916
Publisher: SAGE Publications Publication: July 2, 2009
Imprint: Sage Publications Pvt. Ltd Language: English
Author:
ISBN: 9789352801916
Publisher: SAGE Publications
Publication: July 2, 2009
Imprint: Sage Publications Pvt. Ltd
Language: English

This book comprises the first nationwide study based on face-to-face interviews with 5000 youth to capture the popular mood of this important demographic segment of contemporary India. It records their perceptions of various issues, ranging from modernity, development, globalization and unemployment, to leisure and lifestyle, social networks and family, and their hopes and aspirations for the future. While it breaks some myths about them, on one hand, it helps strengthen some commonly shared perceptions about them, on the other.

Indian Youth in a Transforming World: Attitudes and Perceptions underlines that Indian youth reflect an authentic multiplicity of aspirations, 'world views' and interest, quite like the rich tapestry of India's diversity. It indicates that they are a mix of continuity with change. However, they stand distinct in many ways from the youth the world over. This book is also likely to break some myths related to the youth, opening avenues for new debates. For example, the study reveals that there is hardly any decline in interest in politics between two generations.

The book would be invaluable for professionals in advertising and other media sectors and all those involved in market research. Students and teachers of specialized psychology courses, behavioural sociology, political sociology, social change and modernization will also find it useful.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book comprises the first nationwide study based on face-to-face interviews with 5000 youth to capture the popular mood of this important demographic segment of contemporary India. It records their perceptions of various issues, ranging from modernity, development, globalization and unemployment, to leisure and lifestyle, social networks and family, and their hopes and aspirations for the future. While it breaks some myths about them, on one hand, it helps strengthen some commonly shared perceptions about them, on the other.

Indian Youth in a Transforming World: Attitudes and Perceptions underlines that Indian youth reflect an authentic multiplicity of aspirations, 'world views' and interest, quite like the rich tapestry of India's diversity. It indicates that they are a mix of continuity with change. However, they stand distinct in many ways from the youth the world over. This book is also likely to break some myths related to the youth, opening avenues for new debates. For example, the study reveals that there is hardly any decline in interest in politics between two generations.

The book would be invaluable for professionals in advertising and other media sectors and all those involved in market research. Students and teachers of specialized psychology courses, behavioural sociology, political sociology, social change and modernization will also find it useful.

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