Industrial Advertising Copy (RLE Marketing)

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Industrial Advertising Copy (RLE Marketing) by R. Bigelow Lockwood, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: R. Bigelow Lockwood ISBN: 9781317650331
Publisher: Taylor and Francis Publication: October 3, 2014
Imprint: Routledge Language: English
Author: R. Bigelow Lockwood
ISBN: 9781317650331
Publisher: Taylor and Francis
Publication: October 3, 2014
Imprint: Routledge
Language: English

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

More books from Taylor and Francis

Cover of the book Carteret's Voyage Round the World, 1766-1769 by R. Bigelow Lockwood
Cover of the book A History of Seafaring in the Classical World (Routledge Revivals) by R. Bigelow Lockwood
Cover of the book Betsy Mix Cowles by R. Bigelow Lockwood
Cover of the book The Ashgate Research Companion to the Globalization of Health by R. Bigelow Lockwood
Cover of the book Victorian Women Poets by R. Bigelow Lockwood
Cover of the book Fundamentals of Curriculum by R. Bigelow Lockwood
Cover of the book Classroom Assessment by R. Bigelow Lockwood
Cover of the book Sensation and Perception by R. Bigelow Lockwood
Cover of the book Laurence Sterne by R. Bigelow Lockwood
Cover of the book The Transformation of Rural China by R. Bigelow Lockwood
Cover of the book Popular Music Industries and the State by R. Bigelow Lockwood
Cover of the book Leonardo da Vinci by R. Bigelow Lockwood
Cover of the book Lady Gaga and Popular Music by R. Bigelow Lockwood
Cover of the book Divided We Fall by R. Bigelow Lockwood
Cover of the book Land and Resource Scarcity by R. Bigelow Lockwood
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy