Industrial Design, Competition and Globalization
Business & Finance, Management & Leadership, Industrial Management, Management
| Author: | ISBN: | 9780230274037 | |
| Publisher: | Palgrave Macmillan UK | Publication: | November 19, 2009 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9780230274037 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 19, 2009 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
