Industrial Products

A Guide to the International Marketing Economics Model

Nonfiction, Science & Nature, Technology, Industrial Design, Business & Finance, Marketing & Sales
Cover of the book Industrial Products by Erdener Kaynak, Hans Jansson, Taylor and Francis
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Author: Erdener Kaynak, Hans Jansson ISBN: 9781136585852
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Erdener Kaynak, Hans Jansson
ISBN: 9781136585852
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

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