Industry Trends in Cloud Computing

Alternative Business-to-Business Revenue Models

Business & Finance, Management & Leadership, Production & Operations Management, Nonfiction, Computers, Application Software, Business Software
Cover of the book Industry Trends in Cloud Computing by David Dempsey, Felicity Kelliher, Springer International Publishing
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Author: David Dempsey, Felicity Kelliher ISBN: 9783319639949
Publisher: Springer International Publishing Publication: November 7, 2017
Imprint: Palgrave Macmillan Language: English
Author: David Dempsey, Felicity Kelliher
ISBN: 9783319639949
Publisher: Springer International Publishing
Publication: November 7, 2017
Imprint: Palgrave Macmillan
Language: English

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. 

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