| Author: | Jack Collis | ISBN: | 9780730449843 |
| Publisher: | HarperCollins | Publication: | June 1, 2010 |
| Imprint: | HarperCollins | Language: | English |
| Author: | Jack Collis |
| ISBN: | 9780730449843 |
| Publisher: | HarperCollins |
| Publication: | June 1, 2010 |
| Imprint: | HarperCollins |
| Language: | English |
In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.
In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.
