Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Innovation and Product Management by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani, Springer Berlin Heidelberg
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Author: Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani ISBN: 9783642543760
Publisher: Springer Berlin Heidelberg Publication: September 12, 2014
Imprint: Springer Language: English
Author: Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
ISBN: 9783642543760
Publisher: Springer Berlin Heidelberg
Publication: September 12, 2014
Imprint: Springer
Language: English

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

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