Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Innovation and Product Management by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani, Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani ISBN: 9783642543760
Publisher: Springer Berlin Heidelberg Publication: September 12, 2014
Imprint: Springer Language: English
Author: Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
ISBN: 9783642543760
Publisher: Springer Berlin Heidelberg
Publication: September 12, 2014
Imprint: Springer
Language: English

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

More books from Springer Berlin Heidelberg

Cover of the book Schadensersatz wegen vorvertraglicher Informationspflichtverletzung beim Verbraucherkredit by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Plant Life of the Dolomites by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Betriebsplanung im öffentlichen Personennahverkehr by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book The Natural Environment and the Biogeochemical Cycles by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book China: Innovative Green Development by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Sports Injuries by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Institutional Competition between Common Law and Civil Law by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Interferons: Mechanisms of Action and Role in Cancer Therapy by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Praxisbuch Energiewirtschaft by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Organic Electronics by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book SQL- & NoSQL-Datenbanken by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Nursing Law and Ethics by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Funktionsdiagnostik in Endokrinologie, Diabetologie und Stoffwechsel by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Macro Roles for MicroRNAs in the Life and Death of Neurons by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Cover of the book Thymic Development and Selection of T Lymphocytes by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy