Innovation Feast

Create New Product Ideas to Feed Your Hungry Business

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Management, Economics
Cover of the book Innovation Feast by Susie White, Grammar Factory Pty. Ltd.
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Author: Susie White ISBN: 9780648137252
Publisher: Grammar Factory Pty. Ltd. Publication: March 15, 2018
Imprint: Grammar Factory Pty. Ltd. Language: English
Author: Susie White
ISBN: 9780648137252
Publisher: Grammar Factory Pty. Ltd.
Publication: March 15, 2018
Imprint: Grammar Factory Pty. Ltd.
Language: English

Is your business starved of successful new product innovation?

If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.

Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. 

Packed full of practical hands-on innovation tools and exercises, you'll learn how to:

  • Uncover fresh consumer insights to inspire new product ideas.
  • Identify untapped opportunities where your competitors won't go.
  • Create a three-year pipeline of winning product ideas to fuel business growth.
  • Manage your innovation plans to prioritise resources and maximise in-market success.

Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?

If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Is your business starved of successful new product innovation?

If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.

Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. 

Packed full of practical hands-on innovation tools and exercises, you'll learn how to:

Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?

If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.

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