Innovation in Luxury Fashion Family Business
Processes and Products Innovation as a Means of Growth
Business & Finance, Management & Leadership, Production & Operations Management, Economics, International Economics
| Author: | E. Giacosa | ISBN: | 9781137498663 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 10, 2014 |
| Imprint: | Palgrave Pivot | Language: | English |
| Author: | E. Giacosa |
| ISBN: | 9781137498663 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 10, 2014 |
| Imprint: | Palgrave Pivot |
| Language: | English |
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
