Innovation Strategy for Enterprises in Emerging Economies
Case Studies for the Digital Age
Business & Finance, Economics, Economic Development
| Author: | Anurag Satpathy, Arjun Agrawal, Sanjay Mohapatra | ISBN: | 9781785604805 |
| Publisher: | Emerald Group Publishing Limited | Publication: | November 20, 2015 |
| Imprint: | Emerald Group Publishing Limited | Language: | English |
| Author: | Anurag Satpathy, Arjun Agrawal, Sanjay Mohapatra |
| ISBN: | 9781785604805 |
| Publisher: | Emerald Group Publishing Limited |
| Publication: | November 20, 2015 |
| Imprint: | Emerald Group Publishing Limited |
| Language: | English |
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.
