Inside the Rise of HBO

A Personal History of the Company That Transformed Television

Nonfiction, Entertainment, Television, Performing Arts, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book Inside the Rise of HBO by Bill Mesce, McFarland & Company, Inc., Publishers
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Author: Bill Mesce ISBN: 9781476622255
Publisher: McFarland & Company, Inc., Publishers Publication: July 4, 2015
Imprint: Language: English
Author: Bill Mesce
ISBN: 9781476622255
Publisher: McFarland & Company, Inc., Publishers
Publication: July 4, 2015
Imprint:
Language: English

There are two ages in the history of television: before HBO and after HBO. Before the launch of Home Box Office in 1972, the industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. For the generation that has grown up with the vast array of viewing choices available today, it is almost inconceivable that our ever-expanding media universe began with a few hours of unimpressive programming on a single cable channel. Written by an insider, this is the story of HBO's reconfiguration of television and the company's continual reinvention of itself in a competitive and dynamic industry.

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There are two ages in the history of television: before HBO and after HBO. Before the launch of Home Box Office in 1972, the industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. For the generation that has grown up with the vast array of viewing choices available today, it is almost inconceivable that our ever-expanding media universe began with a few hours of unimpressive programming on a single cable channel. Written by an insider, this is the story of HBO's reconfiguration of television and the company's continual reinvention of itself in a competitive and dynamic industry.

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