Integrated Communication
Synergy of Persuasive Voices
Business & Finance, Marketing & Sales, Consumer Behaviour
| Author: | ISBN: | 9781134780297 | |
| Publisher: | Taylor and Francis | Publication: | June 17, 2013 |
| Imprint: | Psychology Press | Language: | English |
| Author: | |
| ISBN: | 9781134780297 |
| Publisher: | Taylor and Francis |
| Publication: | June 17, 2013 |
| Imprint: | Psychology Press |
| Language: | English |
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
