Intellectual Property Branding in the Developing World

A New Approach to Non-Technological Innovations

Nonfiction, Reference & Language, Law, Patent, Trademark, & Copyright, Intellectual Property, International
Cover of the book Intellectual Property Branding in the Developing World by Tshimanga Kongolo, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tshimanga Kongolo ISBN: 9781000008739
Publisher: Taylor and Francis Publication: May 13, 2019
Imprint: Routledge Language: English
Author: Tshimanga Kongolo
ISBN: 9781000008739
Publisher: Taylor and Francis
Publication: May 13, 2019
Imprint: Routledge
Language: English

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. 

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. 

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

More books from Taylor and Francis

Cover of the book Russia's Chechen War by Tshimanga Kongolo
Cover of the book The Classical Theatre of China by Tshimanga Kongolo
Cover of the book The Criminology of Criminal Law by Tshimanga Kongolo
Cover of the book Monetary Plurality in Local, Regional and Global Economies by Tshimanga Kongolo
Cover of the book Educating Children with Profound and Multiple Learning Difficulties by Tshimanga Kongolo
Cover of the book The Eighteenth-Century Theatre in Spain by Tshimanga Kongolo
Cover of the book Chechen-English English-Chechen Dictionary and Phrasebook by Tshimanga Kongolo
Cover of the book Joyce's Politics by Tshimanga Kongolo
Cover of the book Turn That Thing Off! by Tshimanga Kongolo
Cover of the book Travel, Discovery, Transformation by Tshimanga Kongolo
Cover of the book The Politics of the Internet in Third World Development by Tshimanga Kongolo
Cover of the book African Food Systems in Crisis by Tshimanga Kongolo
Cover of the book Architectural Temperance by Tshimanga Kongolo
Cover of the book Remapping Gender, Place and Mobility by Tshimanga Kongolo
Cover of the book Ben Jonson by Tshimanga Kongolo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy