Inter-Regional Place Branding

Best Practices, Challenges and Solutions

Business & Finance, Economics, Urban & Regional, Nonfiction, Science & Nature, Science, Earth Sciences, Geography
Cover of the book Inter-Regional Place Branding by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319153292
Publisher: Springer International Publishing Publication: April 1, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319153292
Publisher: Springer International Publishing
Publication: April 1, 2015
Imprint: Springer
Language: English

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.

Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.

Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

More books from Springer International Publishing

Cover of the book Active Particles, Volume 1 by
Cover of the book Applied Impulsive Mathematical Models by
Cover of the book Feminist Periodicals and Daily Life by
Cover of the book Planning and Control of Maintenance Systems by
Cover of the book Management of Complications in Refractive Surgery by
Cover of the book Recurrence Plots and Their Quantifications: Expanding Horizons by
Cover of the book Recombinant Ecology - A Hybrid Future? by
Cover of the book Alternative Approaches in Macroeconomics by
Cover of the book Software Engineering Perspectives and Application in Intelligent Systems by
Cover of the book Natural Antimicrobial Agents by
Cover of the book Symmetries and Integrability of Difference Equations by
Cover of the book Learning and Intelligent Optimization by
Cover of the book Psychiatry and Neuroscience Update by
Cover of the book Disentangling Participation by
Cover of the book 3D Research Challenges in Cultural Heritage II by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy