International Business
Themes and Issues in the Modern Global Economy
Business & Finance, Economics, International
| Author: | Debra Johnson, Colin Turner | ISBN: | 9781135175719 |
| Publisher: | Taylor and Francis | Publication: | May 11, 2010 |
| Imprint: | Routledge | Language: | English |
| Author: | Debra Johnson, Colin Turner |
| ISBN: | 9781135175719 |
| Publisher: | Taylor and Francis |
| Publication: | May 11, 2010 |
| Imprint: | Routledge |
| Language: | English |
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.
International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:
- impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
- environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
- resource issues: how resources can determine success in the global economy or impede firm evolution.
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.
International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:
- impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
- environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
- resource issues: how resources can determine success in the global economy or impede firm evolution.
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
