International Business Handbook (RLE International Business)

Business & Finance, Economics, International, Nonfiction, Reference & Language, Reference
Cover of the book International Business Handbook (RLE International Business) by , Taylor and Francis
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Author: ISBN: 9781135127220
Publisher: Taylor and Francis Publication: February 15, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135127220
Publisher: Taylor and Francis
Publication: February 15, 2013
Imprint: Routledge
Language: English

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.

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