International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines by , Palgrave Macmillan US
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Author: ISBN: 9781137376466
Publisher: Palgrave Macmillan US Publication: July 26, 2013
Imprint: Palgrave Pivot Language: English
Author:
ISBN: 9781137376466
Publisher: Palgrave Macmillan US
Publication: July 26, 2013
Imprint: Palgrave Pivot
Language: English

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

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International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

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