International Cases in Tourism Management

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book International Cases in Tourism Management by Susan Horner, John Swarbrooke, Taylor and Francis
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Author: Susan Horner, John Swarbrooke ISBN: 9781136394362
Publisher: Taylor and Francis Publication: February 18, 2004
Imprint: Routledge Language: English
Author: Susan Horner, John Swarbrooke
ISBN: 9781136394362
Publisher: Taylor and Francis
Publication: February 18, 2004
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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