International Fragmentation

Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book International Fragmentation by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319338460
Publisher: Springer International Publishing Publication: September 29, 2016
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319338460
Publisher: Springer International Publishing
Publication: September 29, 2016
Imprint: Palgrave Macmillan
Language: English

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. 

Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. 

Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. 

More books from Springer International Publishing

Cover of the book HCI International 2018 – Posters' Extended Abstracts by
Cover of the book Handbook of Genetic Programming Applications by
Cover of the book Effecting Change in English Language Teaching by
Cover of the book Tumor Organoids by
Cover of the book Interdisciplinary Design of Game-based Learning Platforms by
Cover of the book Carbon Footprint and Urban Planning by
Cover of the book Science Teachers’ Use of Visual Representations by
Cover of the book Electronics for Embedded Systems by
Cover of the book Advances in Human Factors, Sustainable Urban Planning and Infrastructure by
Cover of the book The Ulnar Nerve by
Cover of the book James M. Buchanan by
Cover of the book Metal Impurities in Silicon- and Germanium-Based Technologies by
Cover of the book Value Creation through Engineering Excellence by
Cover of the book Crohn’s Disease by
Cover of the book Socially Responsible Investment by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy