International Marketing
Sociopolitical and Behavioral Aspects
Business & Finance, Economics, International, Management & Leadership, Management
| Author: | Erdener Kaynak | ISBN: | 9781136777639 |
| Publisher: | Taylor and Francis | Publication: | March 25, 1991 |
| Imprint: | Routledge | Language: | English |
| Author: | Erdener Kaynak |
| ISBN: | 9781136777639 |
| Publisher: | Taylor and Francis |
| Publication: | March 25, 1991 |
| Imprint: | Routledge |
| Language: | English |
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
