International Marketing

Strategy and Theory

Business & Finance, Marketing & Sales, International, Economics
Cover of the book International Marketing by Sak Onkvisit, John Shaw, Taylor and Francis
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Author: Sak Onkvisit, John Shaw ISBN: 9781135275464
Publisher: Taylor and Francis Publication: May 7, 2009
Imprint: Routledge Language: English
Author: Sak Onkvisit, John Shaw
ISBN: 9781135275464
Publisher: Taylor and Francis
Publication: May 7, 2009
Imprint: Routledge
Language: English

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.

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