International Marketing

Strategy development and implementation

Business & Finance, Marketing & Sales, International
Cover of the book International Marketing by Carl Arthur Solberg, Taylor and Francis
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Author: Carl Arthur Solberg ISBN: 9781351732895
Publisher: Taylor and Francis Publication: December 6, 2017
Imprint: Routledge Language: English
Author: Carl Arthur Solberg
ISBN: 9781351732895
Publisher: Taylor and Francis
Publication: December 6, 2017
Imprint: Routledge
Language: English

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.

This practical text offers the reader insights into:

  • The globalisation phenomenon
  • Partner relations
  • And Strategic positioning in international markets.

Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.

This practical text offers the reader insights into:

Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.

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