International Place Branding Yearbook 2011
Managing Reputational Risk
Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Economics, International Economics
| Author: | Frank M. Go, Robert Govers | ISBN: | 9780230343320 |
| Publisher: | Palgrave Macmillan UK | Publication: | September 29, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Frank M. Go, Robert Govers |
| ISBN: | 9780230343320 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | September 29, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
