International Public Relations
Negotiating Culture, Identity, and Power
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
| Author: | Patricia A. Curtin, Dr. T. Kenn Gaither | ISBN: | 9781452279015 |
| Publisher: | SAGE Publications | Publication: | January 18, 2007 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Patricia A. Curtin, Dr. T. Kenn Gaither |
| ISBN: | 9781452279015 |
| Publisher: | SAGE Publications |
| Publication: | January 18, 2007 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
