Introduction to Market Access for Pharmaceuticals

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Medical Science, Pharmacology
Cover of the book Introduction to Market Access for Pharmaceuticals by , CRC Press
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Author: ISBN: 9781315314587
Publisher: CRC Press Publication: January 12, 2017
Imprint: CRC Press Language: English
Author:
ISBN: 9781315314587
Publisher: CRC Press
Publication: January 12, 2017
Imprint: CRC Press
Language: English

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.

Key Features:

The first guide to market access for pharmaceuticals based on tested teaching materials

Addresses both pharmaceutical and vaccine products

Includes case studies and scenarios

Covers market access consdierations for Western Europe, the USA, Japan and China

Explains the impact the changing healthcare market will have on your product

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.

Key Features:

The first guide to market access for pharmaceuticals based on tested teaching materials

Addresses both pharmaceutical and vaccine products

Includes case studies and scenarios

Covers market access consdierations for Western Europe, the USA, Japan and China

Explains the impact the changing healthcare market will have on your product

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