iPhone 3.0 Business Strategies For Dummies

Nonfiction, Computers, Internet
Cover of the book iPhone 3.0 Business Strategies For Dummies by Joel Elad, Damien Stolarz, Aaron Nicholson, Wiley
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Author: Joel Elad, Damien Stolarz, Aaron Nicholson ISBN: 9780470576632
Publisher: Wiley Publication: July 31, 2009
Imprint: For Dummies Language: English
Author: Joel Elad, Damien Stolarz, Aaron Nicholson
ISBN: 9780470576632
Publisher: Wiley
Publication: July 31, 2009
Imprint: For Dummies
Language: English
  • What the book covers: business models on the iPhone, including free apps for marketing, trial apps to entice users, advertising-sustained apps, and paid apps. The book discusses the pricing models prevalent on each type of application (games, fitness, utilities, and so on). The book provides a blueprint for the effect of competition, designing a business plan for the app store, assessing iPhone 3.0 business potential, and marketing your app.
  • Series features: iPhone 3.0 Business Strategies For Dummies is written in the friendly, humorous, and easy-to-understand style that is the hallmark of the For Dummies brand.
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